3 Easy Ways Ecommerce Entrepreneurs Can Find Success
Ecommerce has unlocked the key to success for entrepreneurs around the world. You now have the power to build a brand from scratch yourself. You don’t have to rely on retail giants, distribution agencies, or other middleman-style businesses.
Thanks to ecommerce, social media, and other web-based platforms, your business can get directly in touch with its target customers. That’s a power that you can use wield for major success.
But it’s not all that easy. Even though it’s never been simpler to connect with customers, those same customers have never been so inundated with marketing messages from all kinds of brands. Ecommerce continues to be a cut-throat marketplace. You’ve got to hustle if you’re going to succeed. And a little bit of luck won’t hurt either.
How can you turn your next big entrepreneurial idea into an ecommerce success story? Apply these three suggestions – pulled from the experience of Josh Meyer, CEO of Brickell Men’s Products.
1 – Know Your Target Customer
You have to know your market if you’re going to find success. That’s nothing new. But it’s especially true in the world of ecommerce.
You need to zero in on your target customer, find out what interests them, find a pain point that your product or service resolves, and focus on that. These details should shape your entire marketing plan for your business.
Here are some details about your customers that will help you build a successful ecommerce business:
- What’s their preferred social media platform?
- What interests them and what blogs are they reading related to those interests?
- How does my business resolve a problem in their life?
Everything about your business – it’s branding, marketing message, approach to email, and social presence – should be focused on the needs of your target customer.
If you go too broad, your efforts will fall flat. Isolate a small, niche market that will love your products and services. From there, it can expand. But the starting point needs to be your best prospective customers – and they need to know they’re understood.
For example, Brickell Men’s Products sells high performing, natural skincare products for men. Their target customers are young professional men who value a quality, premium product.
These guys care about fitness, health, and wellness. But they aren’t interested in sharing their personal hygiene purchases on social media. Understanding these details has been critical to the growth and marketing approach Brickell Men’s Products has chosen.
2 – Personalize Your Marketing Efforts
Once you’ve identified your target customer, don’t assume that everyone in that niche is all the same. You need to hone each interaction with your customers so that they get a personal touch.
This is good for building brand loyalty, but even better for sales. Because when your customers feel they are getting personalized attention, they are more likely to make a purchase.
Brickell Men’s Products personalizes sales by using targeted, segmented email campaigns. Instead of sending one sales email to all customers, they carefully dissect their email lists.
Customers receive emails based on the last product they purchased, which products they have viewed recently, and even which products they have looked at but chosen not to purchase. This makes each message unique to the customer’s situation and increases the chances that they’ll actually open the email and complete the checkout process.
Of course, you need to know your customer well before you can personalize your marketing efforts. Understand them. Sell to them based on their needs. It’s essential to finding success with ecommerce.
3 – Use the Right Tools
When you’re running an online business, you need solid tools to back you up. That means researching the best ecommerce platform for your type of business.
There are many options available, so find a platform that is suited specifically to your product or service. And make sure it will work well with other ecommerce tools – like social media, analytics, and email marketing software.
You are likely to work with a virtual team of employees as your ecommerce business grows. That means you need solid communication and easy sharing of files between co-workers. So invest in secure, easy to use file sharing software. And establish a fast, efficient way to communicate and track tasks. If you rely on email for everything, things will get missed.
There are many free tools available to ecommerce entrepreneurs. And it can be tempting to always find the cheapest option possible. But the smart thing to do is research your options and invest wisely in the best software for your needs.
Sometimes it will be free. But don’t shy away from paid tools just because they cost a little something. It may be worth every penny and help you expand your sales exponentially.
Build Your Ecommerce Business into a Major Success
You have all the potential in the world to create an amazing ecommerce business. But success won’t come magically. You’ve got to put in the hard work.
Research your target customers, develop your business around their needs, and use modern tools that automate as much of your process as possible. The result will be a successful business that you can be proud of.